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Exploring Vaccinations and Emerging Consumer Adaptations
How will consumers experience anxiety, hopefulness and optimism as they enter a new normal? As coronavirus vaccines roll out and consumers adjust their expectations of “normal”, companies have a unique opportunity to plan for an evolving world, and understanding the shifting phases of consumers will be crucial to success. Join us for this Data & Insights webinar where we will discuss the state of the pandemic, rollout of vaccines, and the economic and personal factors impacting American’s mindsets—plus, the types of messaging that may resonate with consumers as they continue to cope, adapt and assimilate into the world again.

Featured Speakers:

• Christopher Moessner, senior vice president and consultant, polling and thought leadership, public affairs service, Ipsos
• Menaka Gopinath, president, communities and social intelligence analytics service, Ipsos


Ipsos measures how consumers are adapting through a model called the Ipsos Pandemic Adaptation Continuum (IPAC), a framework for how people are coping. As companies struggle to anticipate future consumer needs, IPAC asks: Are things getting better or worse?

Apr 22, 2021 12:00 PM in Eastern Time (US and Canada)

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